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Goodvertising
Thomas Kolster
€ 38.99
€ 32.07
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Description for Goodvertising
Hardcover. Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising. Num Pages: 256 pages, 676 illustrations, 613 in colour. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 248 x 286 x 29. Weight in Grams: 1768.
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 ‘Commitment’ chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben ... Read more
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 ‘Commitment’ chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben ... Read more
Product Details
Publisher
Thames & Hudson Ltd United Kingdom
Number of pages
256
Format
Hardback
Publication date
2012
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780500516263
SKU
V9780500516263
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Thomas Kolster
Thomas Kolster is a Danish media and advertising strategist and founder of the creative agency Inkognito.
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