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Global Wine Tourism
J. Carlsen
€ 112.29
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Description for Global Wine Tourism
Hardcover. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand, this book reviews the management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry. Editor(s): Carlsen, Jack; Charters, Stephen. Num Pages: 304 pages, illustrations. BIC Classification: JHBS; KNSG. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 21. Weight in Grams: 818. Research, Management and Marketing. 304 pages, illustrations. Editor(s): Carlsen, Jack; Charters, Stephen. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand, this book reviews the management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry. Cateogry: (P) Professional & Vocational. BIC Classification: JHBS; KNSG. Dimension: 252 x 179 x 21. Weight: 818.
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Product Details
Format
Hardback
Publication date
2006
Publisher
CABI
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
Wallingford, United Kingdom
ISBN
9781845931704
SKU
V9781845931704
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-22
About J. Carlsen
Jack Carlsen is Professor of Sustainable Tourism at Curtin University, Western Australia and Founder and Co-Director of the Curtin Sustainable Tourism Centre. He has an extensive research track record, which has produced more than 200 scholarly publications on various topics related to tourism planning, markets, development and evaluation. He was leader of the Sustainable Enterprises research program for the Sustainable ... Read more
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