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Power up Your Profits
Troy Waugh
€ 48.99
€ 37.59
FREE Delivery in Ireland
Description for Power up Your Profits
Hardcover. Power Up Your Profits takes a step--by--step approach to developing and mastering a stronger marketing and sales presence. principles, strategies and techniques that can help attract better clients to the company. * Focuses on how to become a CPA who can sell, versus a salesman selling accounting services. Num Pages: 368 pages, Illustrations. BIC Classification: KF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 164 x 26. Weight in Grams: 720.
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and ... Read more
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780471651499
SKU
V9780471651499
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Troy Waugh
Troy Waugh, CPA, is author of numerous articles published in Accounting Today, the Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million ... Read more
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