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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
. Ed(S): Woodside, Arch G.; Moore, E. (University Of South Carolina, Usa)
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Description for Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Product Details
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited United States
Number of pages
236
Condition
New
Series
Advances in Business Marketing and Purchasing
Number of Pages
236
Place of Publication
, United States
ISBN
9780762308699
SKU
V9780762308699
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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