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The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
James R. Faulconbridge
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Description for The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
Paperback. Num Pages: 208 pages, 11 black & white illustrations, 37 black & white tables, 1 black & white halftones, 10 bl. BIC Classification: KCU; KJS; KJSA; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 235 x 23. Weight in Grams: 322.
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. ... Read more
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Condition
New
Weight
322g
Number of Pages
196
Place of Publication
London, United Kingdom
ISBN
9781138867345
SKU
V9781138867345
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About James R. Faulconbridge
James R. Faulconbridge is a Senior Lecturer in Economic Geography at Lancaster University, UK. His work examines the globalization of professional/business services and the management of learning and knowledge within firms. Jon V. Beaverstock is Professor of Economic Geography at the University of Nottingham, UK. His research investigates the globalization of financial and professional services, ... Read more
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