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The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Nir Vulkan
€ 96.49
€ 72.97
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Description for The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Hardback. Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field. Num Pages: 240 pages, 9 line illus. BIC Classification: KC; KJE; KNP; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 21. Weight in Grams: 514.
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation ... Read more
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Princeton University Press United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
New Jersey, United States
ISBN
9780691089065
SKU
V9780691089065
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Nir Vulkan
Nir Vulkan is University Lecturer in Management at the Said Business School and a Fellow of Worcester College, University of Oxford.
Reviews for The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
"A highly original study that will complement other works on the market."
Library Journal "The Economics of E-Commerce is really a textbook for postgraduate economics. But in its sophistication, it's a valuable analysis of how e-commerce works in economic terms. Corporate e-traders can learn much from it. Well-written, it is accessible to anyone with a couple of years of economics under ... Read more
Library Journal "The Economics of E-Commerce is really a textbook for postgraduate economics. But in its sophistication, it's a valuable analysis of how e-commerce works in economic terms. Corporate e-traders can learn much from it. Well-written, it is accessible to anyone with a couple of years of economics under ... Read more