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Quantitative Analysis in Marketing Management
Luiz Moutinho
€ 70.83
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Description for Quantitative Analysis in Marketing Management
Paperback. This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management. Num Pages: 342 pages, references, index. BIC Classification: KCJ; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 158 x 19. Weight in Grams: 520.
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* ... Read more
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* ... Read more
Product Details
Format
Paperback
Publication date
2000
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
342
Condition
New
Number of Pages
342
Place of Publication
New York, United States
ISBN
9780471964308
SKU
V9780471964308
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Luiz Moutinho
Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.
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