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Forecasting for the Pharmaceutical Industry: Models for New Product and In-market Forecasting and How to Use Them
Arthur G. Cook
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Description for Forecasting for the Pharmaceutical Industry: Models for New Product and In-market Forecasting and How to Use Them
Hardback. Num Pages: 232 pages, Includes 96 b&w illustrations. BIC Classification: KCJ; KJMV; KNDP. Category: (P) Professional & Vocational. Dimension: 179 x 252 x 20. Weight in Grams: 664.
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even ... Read more
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
234
Place of Publication
, United Kingdom
ISBN
9781472460110
SKU
V9781472460110
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Arthur G. Cook
Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has ... Read more
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