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Localization Strategies for Global E-Business
Nitish Singh
€ 81.51
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Description for Localization Strategies for Global E-Business
hardcover. A comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. Num Pages: 346 pages, 70 b/w illus. 17 tables. BIC Classification: KCM; KJE. Category: (P) Professional & Vocational. Dimension: 248 x 195 x 21. Weight in Grams: 900. 346 pages, 70 b/w illus. 17 tables. A comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. Cateogry: (P) Professional & Vocational. BIC Classification: KCM; KJE. Dimension: 248 x 195 x 21. Weight: 900.
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. ... Read more
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
Cambridge University Press
Number of pages
346
Condition
New
Number of Pages
346
Place of Publication
Cambridge, United Kingdom
ISBN
9781107008892
SKU
V9781107008892
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-12
About Nitish Singh
Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of ... Read more
Reviews for Localization Strategies for Global E-Business
“Localization Strategies for Global E-Business is a true reflection of Dr. Singh’s experience and expertise in this space. It is an excellent guide for anyone looking to learn and improve their web localization strategies in order to reach global markets. The non-technical approach allows a wide variety of professionals, students, and academics to understand the complexities in this area. ... Read more