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Behavioural economics

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Behavioural economics

Hardback. Num Pages: 320 pages. BIC Classification: JNM; KC; KCK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140. .
Publisher
Princeton University Press
Format
Hardback
Publication date
2017
Edition
First Edition
Condition
New
SKU
V9780691176680
ISBN
9780691176680
Hardback
Condition: New

€ 36.99
€ 26.84

Paperback. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world. Num Pages: 432 pages. BIC Classification: KCK; KCY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 197 x 26. Weight in Grams: 310.
Publisher
Penguin Books
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780241951224
ISBN
9780241951224
Paperback
Condition: New

€ 14.99
€ 11.46

Hardback. Series: Princeton Studies in Political Behavior. Num Pages: 264 pages, 32 line illus. 17 tables. BIC Classification: 3JJP; JMAL; JPS; KCK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 165 x 24. Weight in Grams: 518.
Publisher
Princeton University Press
Format
Hardback
Publication date
2016
Condition
New
SKU
V9780691171609
ISBN
9780691171609
Hardback
Condition: New

€ 48.99
€ 34.74

Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
Publisher
Kogan Page Ltd
Number of pages
296
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464714
ISBN
9780749464714
Hardback
Condition: New

€ 42.99
€ 38.10

Paperback. Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales. Num Pages: 248 pages, Illustrations. BIC Classification: KCK. Category: (G) General (US: Trade). Dimension: 217 x 168 x 12. Weight in Grams: 308. How to Use Price to Increase Demand, Profit and Customer Satisfaction. 248 pages. Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales. Cateogry: (G) General (US: Trade). BIC Classification: KCK. Dimension: 217 x 168 x 12. Weight: 272.
Publisher
Hodder & Stoughton
Number of pages
248
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781780590073
ISBN
9781780590073
Paperback
Condition: New

€ 19.99
€ 14.50

Hardback. Shows you how to use Elliott Wave to read mass psychology signals and seize the advantage when entering markets. This title provides a systematic approach that he calls the "Probability Matrix." It reduces risk and increases profitability. Num Pages: 256 pages. BIC Classification: KCK; KFFM. Category: (P) Professional & Vocational. .
Publisher
McGraw-Hill Education - Europe
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780071819305
ISBN
9780071819305
Hardback
Condition: New

€ 88.31
€ 59.28

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