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Behavioural Economics: A Very Short Introduction (Very Short Introductions)
Michelle Baddeley
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Description for Behavioural Economics: A Very Short Introduction (Very Short Introductions)
Paperback. Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy. Series: Very Short Introductions. Num Pages: 168 pages, 8 black and white images. BIC Classification: JMAL; KC; KCK. Category: (G) General (US: Trade). Dimension: 113 x 174 x 14. Weight in Grams: 130.
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, ... Read more
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, ... Read more
Product Details
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Series
Very Short Introductions
Condition
New
Number of Pages
168
Place of Publication
Oxford, United Kingdom
ISBN
9780198754992
SKU
V9780198754992
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-13
About Michelle Baddeley
Michelle Baddeley is Professor in Economics and Finance at the Bartlett Faculty of the Built Environment, University College London (UCL), and before that was Director of Studies in Economics, Gonville & Caius College/Faculty of Economics, University of Cambridge. She has an active interest in public policy and is a member of the Hazardous Substances Advisory Committee (convened by the ... Read more
Reviews for Behavioural Economics: A Very Short Introduction (Very Short Introductions)
Behavioural Economics is a valuable addition to Oxford University Press's Very Short Introduction series, being well-suited to an intelligent and curious reader with limited background in the area. Baddeley offers a broad range of concepts, thinkers, experiments and implications. The book made me curious: I found myself looking up more detailed explanations of key experiments as I moved across concepts ... Read more