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Advances in Business and Management Forecasting
. Ed(S): Lawrence, Kenneth D.; Geurts, Michael D.
€ 173.78
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Description for Advances in Business and Management Forecasting
Hardback. Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more. Editor(s): Lawrence, Kenneth D.; Geurts, Michael D. Series: Advances in Business and Management Forecasting. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: KCJ; KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 597.
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting ... Read more
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
300
Condition
New
Series
Advances in Business and Management Forecasting
Number of Pages
300
Place of Publication
, United States
ISBN
9780762312818
SKU
V9780762312818
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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