'In the days of global rebalancing when emerging market economies contribute more economic growth than the developed ones, the need for innovation and entrepreneurship among established businesses is ever-increasing. This book provides very useful cases of entrepreneurial behaviour and practices, emphasising the importance of corporate culture, with insights which can well serve as recipes for success for many corporate executives.' ... Read moreYury Bikbaev, Director, LSE Executive Education, London School of Economics ’Alzira Salama's book is an excellent introduction to corporate culture change. It is very logical and structured with clear diagrams. It is always easy to read. It is well referenced throughout and clearly directs the reader through its 13 chapters. There is an excellent bibliography at the end of each chapter and at the end of the book which will direct the reader to all the major texts and papers in this area of study. The book is also beautifully printed and bound...Those who are looking for a clear presentation of corporate culture change with up to date, real life examples - both successful and less successful - will find this book very informative and extremely useful. Those involved in teaching such courses will find the case studies invaluable as a focus for evaluation and discussion. Those who are tasked with organising and supporting any form of cultural change - HR professionals, consultants, managers - should read this book before beginning any such initiative. If none of these apply then the book is still a good read. Entrepreneurial behaviour and corporate culture directly affects us all - as anyone who has ever had to deal with any of the organisations cited in the case studies will testify.’ Dr Mike Kearsley, European School of Economics Show Less