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Consumers and Services
Mark Gabbott
€ 70.83
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Description for Consumers and Services
Paperback. This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. Num Pages: 284 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 17. Weight in Grams: 426.
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
Product Details
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
284
Condition
New
Number of Pages
284
Place of Publication
New York, United States
ISBN
9780471962694
SKU
V9780471962694
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark Gabbott
Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University. Gillian Hogg is the author of Consumers and Services, published by Wiley.
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