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Chartered Public Relations: Lessons from Expert Practitioners
Waddington Step
€ 45.99
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Description for Chartered Public Relations: Lessons from Expert Practitioners
Paperback. Learn what best practice looks like from a collection of essays by top Chartered Public Relations professionals. Editor(s): Waddington, Stephen. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJSP; LNJX. Category: (G) General (US: Trade). Dimension: 156 x 235 x 16. Weight in Grams: 509.
Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the ... Read more
Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
336
Place of Publication
London, United Kingdom
ISBN
9780749473723
SKU
V9780749473723
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Waddington Step
Stephen Waddington is President of the CIPR, a Chartered PR Practitioner and European Digital and Social Media Director of Ketchum Public Relations. He has earned a reputation as a public relations moderniser through senior roles he has held during the last twenty years. He is also author of Brand Anarchy, #BrandVandals, Share This and Share This Too.
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