Description for Brands
Paperback. Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. Series: International Library of Sociology. Num Pages: 208 pages, 20halftones. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 306.
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
208
Condition
New
Series
International Library of Sociology
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9780415251839
SKU
V9780415251839
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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