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Brand Harmony
Steve Yastrow
€ 17.99
€ 16.89
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Description for Brand Harmony
Paperback. Num Pages: 176 pages, colour photos. BIC Classification: G; KJS. Category: (G) General (US: Trade). Dimension: 154 x 230 x 12. Weight in Grams: 260.
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need ... Read more
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Select Books Inc United States
Number of pages
176
Condition
New
Number of Pages
176
Place of Publication
New York, United States
ISBN
9781590791998
SKU
V9781590791998
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-12
About Steve Yastrow
In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. Steve's clients include McDonald's Corp., The Cayman Islands Department of Tourism, Jenny ... Read more
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