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Outdoor Advertising
Nelson, Richard; Sykes, Anthony
€ 49.99
€ 41.47
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Description for Outdoor Advertising
Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor ... Read more
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
144
Condition
New
Series
Routledge Library Editions: Advertising
Number of Pages
144
Place of Publication
London, United Kingdom
ISBN
9781138977846
SKU
V9781138977846
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Nelson, Richard; Sykes, Anthony
C. B. Wrey, R. Nelson, A. E. Sykes
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