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Evangelism's First Modern Media Star
Jack Hyland
€ 32.99
€ 28.87
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Description for Evangelism's First Modern Media Star
Hardback. Reverend Leroy Stidger (1885-1949) brought modern marketing and publicity tactics to his crusade to save souls. He was the inspiration for Sinclair Lewis' novel Elmer Gantry, and served as the forerunner to Billy Graham and Jerry Falwell. The story of Stidger's life is told here by his grandson, Jack Hyland. Num Pages: 400 pages, 36. BIC Classification: BG; HRCX7. Category: (G) General (US: Trade). Dimension: 233 x 161 x 27. Weight in Grams: 667.
Bill Stidger was the most famous preacher in America in the 1930s and the model for Sinclair Lewis's Elmer Gantry. Norman Vincent Peale and Cardinal Sheehan acknowledged their friend Stidger as the source of many of their ideas. Stidger was the first person to realize the potential of modern media promotional techniques for evangelizing. A fervent preacher with a social conscience, he invented and patented an electric revolving cross to adorn church roofs and attract worshippers. He used advertising and wrote newspaper columns to publicize his services and even supported bowling alleys on church grounds. He brought religion to the ... Read more
Bill Stidger was the most famous preacher in America in the 1930s and the model for Sinclair Lewis's Elmer Gantry. Norman Vincent Peale and Cardinal Sheehan acknowledged their friend Stidger as the source of many of their ideas. Stidger was the first person to realize the potential of modern media promotional techniques for evangelizing. A fervent preacher with a social conscience, he invented and patented an electric revolving cross to adorn church roofs and attract worshippers. He used advertising and wrote newspaper columns to publicize his services and even supported bowling alleys on church grounds. He brought religion to the ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
Cooper Square Publishers Inc.,U.S. United States
Number of pages
400
Condition
New
Number of Pages
400
Place of Publication
Lanham, United States
ISBN
9780815411871
SKU
V9780815411871
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jack Hyland
Jack Hyland, an investment banker, is Reverend Bill Stidger's grandson. He lives in New York City.
Reviews for Evangelism's First Modern Media Star
An excellent piece of work...a remarkable accomplishment.
Brendan Gill, Author of Here at The New Yorker and Many Masks: A Life of Frank Lloyd Wright Bill Stidger was a fearless and creative preacher...{He} used the latest in journalism, advertising, showmanship, and the radio and adapted his message to what most effective. Yet, he quite consistently retained the integrity of ... Read more
Brendan Gill, Author of Here at The New Yorker and Many Masks: A Life of Frank Lloyd Wright Bill Stidger was a fearless and creative preacher...{He} used the latest in journalism, advertising, showmanship, and the radio and adapted his message to what most effective. Yet, he quite consistently retained the integrity of ... Read more