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The Design Agenda
Rachel Cooper
€ 85.35
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Description for The Design Agenda
Hardcover. UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. Num Pages: 304 pages, Illustrations. BIC Classification: AK; KJMV5. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 26. Weight in Grams: 616.
UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective ... Read more
UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective ... Read more
Product Details
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780471941064
SKU
V9780471941064
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Rachel Cooper
About the authors Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in ... Read more
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