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Packaging Design
Chris Van Uffelen
€ 38.99
€ 27.98
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Description for Packaging Design
Hardback. Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. This title presents many examples of contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle. Num Pages: 240 pages, Illustrations (chiefly color). BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 292 x 222 x 27. Weight in Grams: 1478.
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of ... Read more
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of ... Read more
Product Details
Publisher
Braun Publishing AG Switzerland
Number of pages
240
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
240
Place of Publication
Salenstein, Switzerland
ISBN
9783037681398
SKU
V9783037681398
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
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