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Fashion, Media, Promotion: The New Black Magic
Jayne Sheridan
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Description for Fashion, Media, Promotion: The New Black Magic
Paperback. Fashion, Media, Promotion: The New Black Magic involves the reader with the process of selling fashion. It examines the relationship between the fashion industry (fashion retailing, promotion, design, PR, branding, advertising, and buying) and communication networks (magazines, newspapers, websites, advertising, film and music). Num Pages: 264 pages, Illustrations. BIC Classification: AKTH; JFCK; JFD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 240 x 173 x 15. Weight in Grams: 576.
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.
- Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind.
- Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators ... Read more
- Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences.
- Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images.
Product Details
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc
Number of pages
264
Condition
New
Number of Pages
264
Place of Publication
New York, United States
ISBN
9781405194211
SKU
V9781405194211
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Jayne Sheridan
Jayne Sheridan is a writer who teaches Fashion Communication at Huddersfield University. She studied with the cultural critic Antony Easthope at Manchester Metropolitan University, and has taught Media, Film, Journalism and Public Relations at Liverpool John Moores and Huddersfield Universities. As a Press and PR advisor she has been associated with Sotheby’s, Saatchi’s, Weber Shandwick, Henry Moore Sculpture Trust, Glastonbury ... Read more
Reviews for Fashion, Media, Promotion: The New Black Magic
deconstructs the fashion industry by looking at empire buildings, exploring fashion journalism and examining the way fashion adapts to and employs new media . Metro, November 2011.