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Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture
Todd Boyd
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Description for Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture
Paperback. The author chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Num Pages: black & white illustrations. BIC Classification: 1KBB; AVGR; JFSL3; WSJM. Category: (G) General (US: Trade). Dimension: 230 x 151 x 11. Weight in Grams: 314.
In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts—from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan’s spectacular ... Read more
In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts—from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan’s spectacular ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
University of Nebraska Press United States
Number of pages
210
Condition
New
Number of Pages
216
Place of Publication
Nebraska, United States
ISBN
9780803216754
SKU
V9780803216754
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Todd Boyd
Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture and professor of critical studies in the University of Southern California, School of Cinematic Arts. He is also a media commentator and author whose six books include The Notorious PhD’s Guide to the Super Fly ’70s, The New H.N.I.C., and Am I ... Read more
Reviews for Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture
“A powerful and provocative history of modern basketball and how issues of race, class and popular culture have played out both on and off the basketball court.”—Publishers Weekly “An insightful look at how African American basketball players and rappers have gone from being reviled by mainstream audiences to being imitated around the world.”—Essence “Boyd effortlessly threads the past thirty years ... Read more