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23%OFFPaul J. Zak - The Moral Molecule - 9780552164610 - V9780552164610
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The Moral Molecule

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Description for The Moral Molecule Paperback. What if there was a master control for human behaviour? The author and his team has discovered just such a master switch: a molecule in the human brain. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do. Num Pages: 304 pages, Illustrations. BIC Classification: PDZ; PSAN. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 129 x 20. Weight in Grams: 216.

Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain.

Zak’s colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood ... Read more

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Product Details

Publisher
Transworld Publishers Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9780552164610
SKU
V9780552164610
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Paul J. Zak
Paul Zak is the founding Director of the Centre for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Professor Zak is an expert in neuroeconomics, a field he helped create, and ... Read more

Reviews for The Moral Molecule
Paul Zak tells the remarkable story of how he discovered and explored the biochemistry of sympathy, love and trust with the narrative skill of a novelist. Philosophy, economics and biology have rarely been so entertaining.
Matt Ridley, author of Genome
An ancient mammalian molecule prods us to bond with others. Paul Zak offers a most engaging account of ... Read more

Goodreads reviews for The Moral Molecule


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