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11%OFFMatthews, Mark A. - Terroir and Other Myths of Winegrowing - 9780520276956 - V9780520276956
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Terroir and Other Myths of Winegrowing

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Description for Terroir and Other Myths of Winegrowing Hardcover. Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can high-yielding vines generate wines of high quality? This title explores and dissects these and other questions to debunk the myths of wine growing that may be holding us back from achieving a higher wine quality. Num Pages: 320 pages, 30 line art, 4 b/w photos, 7 tables. BIC Classification: TVSW. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Wine is a traditional product with traditional explanations. Oft-romanticized, Old World notions of how to create fine wine have been passed down through generations and continue to dominate popular discussions of wine quality. However, many of these beliefs predate science and remain isolated from advances in the understanding of how crops grow and fruit ripens. Allegiance to them has frequently impeded open-minded investigation into how grapevines interact with the environment, thus limiting innovation in winegrowing. In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist's skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir ... Read more

Product Details

University of California Press
Publication date
Number of Pages
Place of Publication
Berkerley, United States
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About Matthews, Mark A.
Mark A. Matthews is Professor of Viticulture at the Robert Mondavi Institute for Food and Wine Science at the University of California, Davis.

Reviews for Terroir and Other Myths of Winegrowing
Get ready to have some sacred cows of the wine trade -terroir, anyone?- toppled. Wine School of Philadelphia, Wine Gift Guide for 2015 A must-read for any wine grape grower or winemaker who has ever wrestled with the most important myths of winegrowing or debated them with colleagues-and that would be all of us! It is also a ... Read more

Goodreads reviews for Terroir and Other Myths of Winegrowing