The Responsive Public Library. How to Develop and Market a Winning Collection.
Baker, Sharon L.; Wallace, Karen L.
FREE Delivery in Ireland
Description for The Responsive Public Library. How to Develop and Market a Winning Collection. Paperback. Focusing on the heart of the library - its collection - this text shows how marketing techniques can be applied to library collection development. After a brief discussion of the rational for a marketing approach, it proceeds through each step of an effective marketing initiative. Num Pages: 364 pages, black & white illustrations. BIC Classification: GLC; GLH. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 24. Weight in Grams: 783.
ABC-CLIO United States
Number of pages
Usually ships in 4 to 8 working days
Reviews for The Responsive Public Library. How to Develop and Market a Winning Collection.