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Microstyle: The Art of Writing Little
Christopher Johnson
€ 24.99
€ 21.83
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Description for Microstyle: The Art of Writing Little
Paperback. "A work of pop linguistics .. [that] synthesizes .. grammar, branding, cognitive science and Web theory .. with intelligence and friendly wit."-New York Times Num Pages: 256 pages. BIC Classification: 2AB; CBV. Category: (G) General (US: Trade). Dimension: 211 x 140 x 16. Weight in Grams: 212.
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Product Details
Format
Paperback
Publication date
2012
Publisher
WW Norton & Co United States
Number of pages
246
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780393341812
SKU
V9780393341812
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Christopher Johnson
Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.
Reviews for Microstyle: The Art of Writing Little
"With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring." "Makes accessible a number of ideas that ... most of us need to learn if we are going to thrive as writers in the 21st century."