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. Ed(S): O'shaughnessy, Nicholas Jackson; Henneberg, Stephan C. M. - The Idea of Political Marketing (Praeger Series in Political Communication) - 9780275975951 - V9780275975951
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The Idea of Political Marketing (Praeger Series in Political Communication)

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Description for The Idea of Political Marketing (Praeger Series in Political Communication) Textbook Binding. Political marketing is about the making and unmaking of governments in a democracy. This work examines how the theory and practice of marketing has been and can be applied to politics. Editor(s): O'Shaughnessy, Nicholas Jackson; Henneberg, Stephan C. M. Series: Praeger Series in Political Communication. Num Pages: 280 pages, Illustrations. BIC Classification: GTC; JPVL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 163 x 26. Weight in Grams: 567.
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. ... Read more

Product Details

Publication date
2002
Publisher
ABC-CLIO United States
Number of pages
280
Condition
New
Series
Praeger Series in Political Communication
Number of Pages
280
Place of Publication
Westport, United States
ISBN
9780275975951
SKU
V9780275975951
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About . Ed(S): O'shaughnessy, Nicholas Jackson; Henneberg, Stephan C. M.
NICHOLAS J. O'SHAUGHNESSY is Professor of Marketing at the University of Keele. Previously he was University Lecturer at Cambridge University and was a Fellow of Hughes Hall. He is a Fellow of the Royal Society of Arts. Among his earlier publications is The Phenomenon of Political Marketing. STEPHAN C. M. HENNEBERG is a consultant with Mckinsey and ... Read more

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