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8%OFFKristin Roth-Ey - Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War - 9780801479755 - V9780801479755
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Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War

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Description for Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War Paperback. Num Pages: 328 pages, 26, 25 black & white halftones, 1 tables. BIC Classification: 1DVU; 3JJ; HBJD; HBLW; JFD; JPQB. Category: (G) General (US: Trade). Dimension: 235 x 156 x 17. Weight in Grams: 478.

When Nikita Khrushchev visited Hollywood in 1959 only to be scandalized by a group of scantily clad actresses, his message was blunt: Soviet culture would soon consign the mass culture of the West, epitomized by Hollywood, to the "dustbin of history." In Moscow Prime Time, a portrait of the Soviet broadcasting and film industries and of everyday Soviet consumers from the end of World War II through the 1970s, Kristin Roth-Ey shows us how and why Khrushchev’s ambitious vision ultimately failed to materialize.

The USSR surged full force into the modern media age after World War II, building cultural ... Read more

Emphasizing such factors as the rise of the single-family household and of a more sophisticated consumer culture, the long reach and seductive influence of foreign media, and the workings of professional pride and raw ambition in the media industries, Roth-Ey shows a Soviet media empire transformed from within in the postwar era. The result, she finds, was something dynamic and volatile: a new Soviet culture, with its center of gravity shifted from the lecture hall to the living room, and a new brand of cultural experience, at once personal, immediate, and eclectic—a new Soviet culture increasingly similar, in fact, to that of its self-defined enemy, the mass culture of the West. By the 1970s, the Soviet media empire, stretching far beyond its founders’ wildest dreams, was busily undermining the very promise of a unique Soviet culture—and visibly losing the cultural cold war. Moscow Prime Time is the first book to untangle the paradoxes of Soviet success and failure in the postwar media age.

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Product Details

Publisher
Cornell University Press
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
328
Place of Publication
Ithaca, United States
ISBN
9780801479755
SKU
V9780801479755
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Kristin Roth-Ey
Kristin Roth-Ey is Lecturer in Modern Russian History at the UCL School of Slavonic and East European Studies.

Reviews for Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War
Kristin Roth-Ey's Moscow Prime Time interweaves an analysis of Soviet cinema 'as an industry' with the much-less studied phenomena of Soviet radio and television.... Roth-Ey successfully connects the history of post-Stalinist mass media to the broader struggle for power and influence during the cold war.... Moreover, Roth-Ey's book contributes positively to the growing historiography on the Soviet Union after Stalin ... Read more

Goodreads reviews for Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War


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