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23%OFFRichard Nelson - Outdoor Advertising (RLE Advertising) - 9781138977846 - V9781138977846
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Outdoor Advertising (RLE Advertising)

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Description for Outdoor Advertising (RLE Advertising) Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor ... Read more makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

First published in 1953.

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Product Details

Publication date
Taylor & Francis Ltd United Kingdom
Number of pages
Routledge Library Editions: Advertising
Number of Pages
Place of Publication
London, United Kingdom
Shipping Time
Usually ships in 4 to 8 working days

About Richard Nelson
C. B. Wrey, R. Nelson, A. E. Sykes

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