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Morgan, David L.; Krueger, Richard A. - The Focus Group Kit: Volumes 1-6 - 9780761907602 - V9780761907602
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The Focus Group Kit: Volumes 1-6

€ 287.63
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Description for The Focus Group Kit: Volumes 1-6 Paperback. This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research. Series: Focus Group Kit. Num Pages: 692 pages, illustrations. BIC Classification: JH; JMH. Category: (P) Professional & Vocational. Dimension: 263 x 183 x 55. Weight in Grams: 1846.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from ... Read more

Product Details

SAGE Publications Inc United States
Number of pages
Publication date
Focus Group Kit
Number of Pages
Place of Publication
Thousand Oaks, United States
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Usually ships in 4 to 8 working days

About Morgan, David L.; Krueger, Richard A.
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for ... Read more

Reviews for The Focus Group Kit: Volumes 1-6
Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from ... Read more

Goodreads reviews for The Focus Group Kit: Volumes 1-6