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Persuasion: Theory and Research
Daniel J. O'keefe
€ 141.75
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Description for Persuasion: Theory and Research
Paperback. Introduces the important social-scientific theory and research on persuasion. This book features chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and more. Num Pages: 408 pages. BIC Classification: JMH. Category: (G) General (US: Trade). Dimension: 233 x 188 x 20. Weight in Grams: 616.
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In ... Read more
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In ... Read more
Product Details
Publisher
SAGE Publications, Inc
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
408
Place of Publication
Thousand Oaks, United States
ISBN
9781452276670
SKU
V9781452276670
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Daniel J. O'keefe
Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its ... Read more
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