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David W. Stewart - Focus Groups: Theory and Practice - 9781452270982 - V9781452270982
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Focus Groups: Theory and Practice

€ 63.54
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Description for Focus Groups: Theory and Practice Paperback. .
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing ... Read more

Product Details

Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2014
Series
Applied Social Research Methods
Condition
New
Weight
307g
Number of Pages
224
Place of Publication
Thousand Oaks, United States
ISBN
9781452270982
SKU
V9781452270982
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About David W. Stewart
David W. Stewart, Ph.D. is President’s Professor of Marketing and Law at Loyola Marymount University and the current editor of the Journal of Public Policy and Marketing Dr. Stewart has previously served as a member of the faculty of the Owen Graduate School of Management at Vanderbilt University, the Marshall School of Business at the University of Southern California, and ... Read more

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