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Co-opetition
Adam M Brandenburger
€ 14.99
€ 12.16
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Description for Co-opetition
Paperback. Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs. Num Pages: 304 pages, facsimiles. BIC Classification: KJC; KJM; PBUD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 196 x 130 x 20. Weight in Grams: 212.
Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam ... Read more
Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam ... Read more
Product Details
Publisher
Profile Books Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
1997
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9781861975072
SKU
V9781861975072
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Adam M Brandenburger
Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance. Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is ... Read more
Reviews for Co-opetition
Seize on Co-opetition
The Economist
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.
Rudi Bogni
Times Higher Education Supplement
A terrific book!
Tom Peters
The Economist
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.
Rudi Bogni
Times Higher Education Supplement
A terrific book!
Tom Peters