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A Brain for Business - A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better
Shane O´mara
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Description for A Brain for Business - A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better
Hardback. Num Pages: 210 pages, biography. BIC Classification: JMJ; KCK; KJMV2; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O'Mara's starting point is that, as our behaviour arises from the structure and function of our ... Read more
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O'Mara's starting point is that, as our behaviour arises from the structure and function of our ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Condition
New
Number of Pages
163
Place of Publication
Cham, Switzerland
ISBN
9783319491530
SKU
V9783319491530
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Shane O´mara
Shane O'Mara is Professor of Experimental Brain Research and a Wellcome Trust Senior Investigator at Trinity College Dublin. His research interests include the brain systems supporting learning, memory and cognition; the brain systems affected by stress, depression and motivation; applying brain and behavioural science to organisations and business. He has published more than 120 peer-reviewed papers in these areas.
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