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Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
John Foster
€ 37.99
€ 34.92
FREE Delivery in Ireland
Description for Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living ... Read more
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living ... Read more
Product Details
Publisher
Kogan Page Ltd
Number of pages
280
Format
Paperback
Publication date
2012
Series
PR in Practice
Condition
New
Number of Pages
280
Place of Publication
London, United Kingdom
ISBN
9780749465438
SKU
V9780749465438
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About John Foster
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal ... Read more
Reviews for Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject."
Writing Magazine
"Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only ... Read more
Writing Magazine
"Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only ... Read more