×


 x 

Shopping cart
Agnieszka M. Winkler - Warp-speed Branding: The Impact of Technology on Marketing (Adweek Magazine S.) - 9780471295556 - KEX0164428
Stock image for illustration purposes only - book cover, edition or condition may vary.

Warp-speed Branding: The Impact of Technology on Marketing (Adweek Magazine S.)

€ 4.99
FREE Delivery in Ireland
Description for Warp-speed Branding: The Impact of Technology on Marketing (Adweek Magazine S.) Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
"Time to market" is now the operative phrase for companies around the globe. Consumer and employee are simultaneously shaped by and shaping the new knowledge economy. We are no longer the linear, process-oriented rational world of the industrial revolution, and the traditional Procter & Gamble formulas for brand building are becoming increasingly obsolete. Warp-Speed Branding will challenge your current thinking and launch you into the new and creative ways today's hottest technology companies are tackling branding, leaving traditional ways of building brands far behind. These companies represent the meteoric rise of the technology culture and how it is moving through ... Read more

Product Details

Condition
Used, Like New
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780471295556
SKU
KEX0164428
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1

About Agnieszka M. Winkler
AGNIESZKA M. WINKLER is the founder and CEO of Winkler Advertising, a leading San Francisco advertising agency. Winkler grew up with technology clients like Sony, Hewlett-Packard, and 3Com and has now seen the lessons of technology branding applied to airlines, healthcare, retailing, and other areas. Her experience also includes serving on the boards of directors of SuperCuts, RenoAir, and Lifeguard ... Read more

Reviews for Warp-speed Branding: The Impact of Technology on Marketing (Adweek Magazine S.)

Goodreads reviews for Warp-speed Branding: The Impact of Technology on Marketing (Adweek Magazine S.)


Subscribe to our newsletter

News on special offers, signed editions & more!