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Films that Sell: Moving Pictures and Advertising
Patrick Vonderau (Ed.)
€ 36.99
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Description for Films that Sell: Moving Pictures and Advertising
Paperback. The first overview of the moving image in advertising, this far-reaching and innovative new text brings together an international ensemble of leading archivists and scholars to examine various aspects of the history, theory and practice of moving image advertising from around the world. Editor(s): Vonderau, Patrick; Florin, Bo; Klerk, Nico de. Series: Cultural Histories of Cinema. Num Pages: 324 pages, 40 black & white illustrations, biography. BIC Classification: APF; JFDV. Category: (U) Tertiary Education (US: College). Dimension: 174 x 239 x 23. Weight in Grams: 578.
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures. In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising ... Read more
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures. In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2016
Series
Cultural Histories of Cinema
Condition
New
Number of Pages
324
Place of Publication
, United Kingdom
ISBN
9781844578917
SKU
V9781844578917
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Patrick Vonderau (Ed.)
Patrick Vonderau is Associate Professor of Cinema Studies at the Department of Media Studies at Stockholm University, Sweden. Nico de Klerk is an independent film researcher, archivist and curator. He is on the editorial board of The Moving Image: The Journal of the Association of Moving Image Archivists. Bo Florin is Associate Professor ... Read more
Reviews for Films that Sell: Moving Pictures and Advertising
This wonderful collection is further proof of the transformative perspective introduced by carefully considering non-theatrical cinema. Exemplifying archival and scholarly cooperation, Films That Sell both adds to the cinema studies canon while also showing familiar films in a new light.
University of Maryland
Oliver Gaycken
An important contribution to 'useful' cinema studies and to the history of ... Read more
University of Maryland
Oliver Gaycken
An important contribution to 'useful' cinema studies and to the history of ... Read more