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Capital War: How Foreign Companies Fight Their War in China
Wang Kangmao
€ 74.80
€ 13.00
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Description for Capital War: How Foreign Companies Fight Their War in China
Paperback. .
This is a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by leading Chinese Business and Finance Professor, Wang Kangmao.
Part of the practical new Cases in Modern Chinese Business Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, ... Read more
This is a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by leading Chinese Business and Finance Professor, Wang Kangmao.
Part of the practical new Cases in Modern Chinese Business Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, ... Read more
Product Details
Publisher
Paths International Ltd United Kingdom
Number of pages
242
Format
Paperback
Publication date
2014
Series
Cases in Modern Chinese Business
Condition
New
Number of Pages
242
Place of Publication
Reading, United Kingdom
ISBN
9781844641086
SKU
V9781844641086
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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