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Mtg Marketing 4edn
Margaret Linehan
€ 22.99
€ 22.84
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Description for Mtg Marketing 4edn
Paperback.
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
SUITABLE FOR
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
- New to this edition:
- Impact of the economic downturn on pricing
- New technology for marketing information and research
- Impact of online distribution
- New methods of marketing communications
- New case studies at the end of each chapter
- Presented with clearly defined learning objectives and revision questions at the end of each chapter.
- Written with a clear focus on the learner.
SUITABLE FOR
- Students taking a marketing module as part of a ... Read more
- Students taking Marketing Institute of Ireland exams.
- Students taking marketing modules at FETAC Level 6.
Product Details
Publisher
Gill & Macmillan
Number of pages
243
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
244
Place of Publication
Dublin, Ireland
ISBN
9780717149827
SKU
V9780717149827
Shipping Time
Usually ships in 3 to 5 working days
Ref
99-10
About Margaret Linehan
Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology. Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the Margaret Linehan, BBS, MBS, PhD, is Head ... Read more
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