Kennys Bookshop won the The Marketing Institute's All Ireland Small Business Marketing Award at a prestigious gala dinner at the Hilton Hotel in Dublin last night.
The coveted All Ireland Marketing (AIM) Awards are the undisputed showcase of business achievement by Irish marketing professionals. The Award is a huge coup for Kennys online bookstore, Kennys.ie, which ships books for free from Galway to over 100 countries worldwide.
Bucking the trend of independent bookshops closing their doors around the globe, Kennys have gone online and sought to recreate the atmosphere of their Galway bookshop in the online environment through their book talk blog, weekly newsletters, author readings, events, quirky posts and competitions on social media.
'Their customer focused strategy has kept customers coming back again, and competitive pricing strategies were implemented to deliver value, along with free shipping worldwide on every purchase, where users can shop in multiple currencies. The marketing strategy has succeeded in turning the business around, and lifted sales by a big jump last year' according to The Marketing Institute.
Karen Golden, granddaughter of founders Des and Maureen Kenny, said 'it is a huge honour for the wonderful team in Kennys to receive this Award. It's a very significant acknowledgement of a creative approach to marketing on a miniscule budget - we were absolutely delighted to be in the company of the talented marketing teams of other award winners who included Kerry Group, Supervalu, Aer Lingus, Vodafone, Lidl, Tourism Ireland, Virgin Media and Heineken. Many thanks to Ann Walsh at the Marketing Department at NUI Galway for nominating us for this prestigious award.'
Images (above) click to enlarge : Some of the Kennys team receive home the coveted award at their Galway base; Pictured at the All Ireland Marketing Awards Dinner at the Hilton Hotel in Dublin were Karen Golden of Kennys Bookshop and Ann Walsh, MSc Marketing Practice Programme Director at NUI, Galway; Brian Keating, Group Brands Director at AIB, presents the All Ireland Small Business Marketing Award to Karen Golden of Kennys Bookshop at the Awards Dinner in the Hilton Hotel, Dublin; Featured in the Galway Independent 25 May.