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Managing (e)Business Transformation: A Global Perspective
Farhoomand, Ali, Markus, M. Lynne, Gable, Guy, Khan, Shamza
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Description for Managing (e)Business Transformation: A Global Perspective
Paperback. Num Pages: 480 pages, biography. BIC Classification: KJE; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 191 x 23. Weight in Grams: 914.
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous ... Read more
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
472
Condition
New
Number of Pages
461
Place of Publication
, United Kingdom
ISBN
9781403936042
SKU
V9781403936042
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Farhoomand, Ali, Markus, M. Lynne, Gable, Guy, Khan, Shamza
ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong. M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA. GUY GABLE is Professor of Information Systems at the School of Information Systems, Queensland University of Technology, Australia. SHAMZA ... Read more
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