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3%OFFHenning Breuer - Values-Based Innovation Management: Innovating by What We Care About - 9781137516619 - V9781137516619
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Values-Based Innovation Management: Innovating by What We Care About

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Description for Values-Based Innovation Management: Innovating by What We Care About Paperback. This concise guide looks at the role and implementation of new values in providing businesses with a competitive advantage. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and linked to an innovative online toolkit to help innovators develop their ideas.

Num Pages: 252 pages, biography. BIC Classification: KJVS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 30. Weight in Grams: 424.
Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the ... Read more

Product Details

Publisher
Macmillan Education UK
Format
Paperback
Publication date
2016
Condition
New
Weight
424g
Number of Pages
252
Place of Publication
, United Kingdom
ISBN
9781137516619
SKU
V9781137516619
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5

About Henning Breuer
Henning Breuer is founder of UXBerlin - Innovation Consulting (www.uxberlin.com), and professor for business and media psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany. His academic research and consulting work for corporate clients from automotive, internet, and telecommunication focuses on innovation management, business anthropology, and customer research. For Deutsche Telekom Innovation Laboratories, he ... Read more

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