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39%OFFFrancisco J. Lopez Lubian - Value in a Digital World: How to assess business models and measure value in a digital world - 9783319517490 - V9783319517490
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Value in a Digital World: How to assess business models and measure value in a digital world

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Description for Value in a Digital World: How to assess business models and measure value in a digital world Hardback. .
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the ... Read more

Product Details

Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Condition
New
Number of Pages
168
Place of Publication
Cham, Switzerland
ISBN
9783319517490
SKU
V9783319517490
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Francisco J. Lopez Lubian
Francisco J. Lopez Lubian is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysis. He combined this teaching career with an intense career in business as a financial analyst at Hewlett-Packard, controller for the Sarrio Group, financial director for Sarrio Tisu and general financial director for the Isolux ... Read more

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