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Thought Leadership: Prompting Businesses to Think and Learn
Laurie Young
€ 51.99
€ 45.52
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Description for Thought Leadership: Prompting Businesses to Think and Learn
Paperback. Evaluates leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Num Pages: 344 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 19. Weight in Grams: 528.
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how ... Read more
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
344
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
344
Place of Publication
London, United Kingdom
ISBN
9780749465117
SKU
V9780749465117
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Laurie Young
Having held senior positions at BT, Unisys and PricewaterhouseCoopers, Laurie Young also founded, built and successfully sold a company. His writing combines practical experience with sound business thinking, drawing on his experience of developing Thought Leadership on: Privatisation, TQM, business process re-engineering, services marketing, value reporting and more. Laurie's previous books include: Marketing the Professional Services Firm, Business ... Read more
Reviews for Thought Leadership: Prompting Businesses to Think and Learn
"This refreshing, original treatise takes on a rarely served but important topic. getAbstract recommends Young's insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it."
getAbstract, Inc.
"Practical gems for those in business, particularly around the strategic implementation."
Heath Henwood, ... Read more
getAbstract, Inc.
"Practical gems for those in business, particularly around the strategic implementation."
Heath Henwood, ... Read more