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6%OFFAngela Goddard - The Language of Advertising: Written Texts - 9780415278034 - V9780415278034
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The Language of Advertising: Written Texts

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Description for The Language of Advertising: Written Texts Paperback. Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. Series: Intertext. Num Pages: 144 pages, 33 b&w photographs. BIC Classification: 2AB; CFG; CJB; KJSA. Category: (UU) Undergraduate. Dimension: 244 x 175 x 9. Weight in Grams: 278.

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ... Read more

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Product Details

Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
144
Format
Paperback
Publication date
2002
Series
Intertext
Condition
New
Number of Pages
144
Place of Publication
London, United Kingdom
ISBN
9780415278034
SKU
V9780415278034
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Angela Goddard
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

Reviews for The Language of Advertising: Written Texts
'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging ... Read more

Goodreads reviews for The Language of Advertising: Written Texts


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