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Jarunee Wonglimpiyarat - Strategies of Competition in the Bank Card Business - 9781903900550 - V9781903900550
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Strategies of Competition in the Bank Card Business

€ 28.50
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Description for Strategies of Competition in the Bank Card Business Paperback. Num Pages: 124 pages, tables & charts. BIC Classification: KFFK; KJF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 8. Weight in Grams: 212.
This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

Product Details

Publisher
Sussex Academic Press United Kingdom
Number of pages
124
Format
Paperback
Publication date
2005
Condition
New
Number of Pages
124
Place of Publication
Liverpool, United Kingdom
ISBN
9781903900550
SKU
V9781903900550
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-17

About Jarunee Wonglimpiyarat
Jarunee Wonglimpiyarat is Certified Public Accountant (CPA) and Science Policy Researcher at the Ministry of Science and Technology, Thailand. Her main research area is financial innovations. Her recent paper on Smart Cards received the Best Competitive Case Award from the International Business and Economy Conference, USA.

Reviews for Strategies of Competition in the Bank Card Business
"This publication will be welcomed by both practitioners and academics, as it is to my knowledge the first attempt to understand the innovation process with respect to bankcards, and to research the reasons behind some of the success and failures that have occurred in this increasingly important means of payment." - Professor Steve Worthington, Monash University "Ms Wonglimpiyarat has written ... Read more

Goodreads reviews for Strategies of Competition in the Bank Card Business


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