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Small Data: The Tiny Clues That Uncover Huge Trends
Martin Lindstrom
€ 14.99
€ 11.49
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Description for Small Data: The Tiny Clues That Uncover Huge Trends
Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
The New York Times Bestseller named one of the Most Important Books of 2016 by Inc, and a Forbes 2016 Must Read Business Book 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, ... Read more
The New York Times Bestseller named one of the Most Important Books of 2016 by Inc, and a Forbes 2016 Must Read Business Book 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, ... Read more
Product Details
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9781473630130
SKU
V9781473630130
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Martin Lindstrom
Martin Lindstrom is a consultant to a Who's Who of brand-leading companies. In 2009, TIME Magazine recognized him as among the Top 100 Most Influential People in the World. He is the author of the international bestseller, BUYOLOGY, and five other books on branding and consumer behaviour. He is featured regularly in almost every major publication in the US ... Read more
Reviews for Small Data: The Tiny Clues That Uncover Huge Trends
Such research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world.
Andrew Hill
The Telegraph
Andrew Hill
The Telegraph