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8%OFFGeorge Westerman - Leading Digital: Turning Technology into Business Transformation - 9781625272478 - V9781625272478
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Leading Digital: Turning Technology into Business Transformation

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Description for Leading Digital: Turning Technology into Business Transformation Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 243 x 156 x 25. Weight in Grams: 532.
Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance ... Read more

Product Details

Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2014
Condition
New
Weight
532g
Number of Pages
256
Place of Publication
, United States
ISBN
9781625272478
SKU
V9781625272478
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7

About George Westerman
George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007). Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global ... Read more

Reviews for Leading Digital: Turning Technology into Business Transformation
"This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels."
800 CEO READ ADVANCE PRAISE for Leading Digital: Pete Blackshaw, Global Head of Digital and Social Media, Nestle
"Successful transformation of your organization to digital doesn't just happen
you need to lead it. ... Read more

Goodreads reviews for Leading Digital: Turning Technology into Business Transformation


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