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30%OFFDouglas W. Hubbard - How to Measure Anything: Finding the Value of Intangibles in Business - 9781118539279 - V9781118539279
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How to Measure Anything: Finding the Value of Intangibles in Business

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Description for How to Measure Anything: Finding the Value of Intangibles in Business Hardcover. Shows managers how to inform themselves in order to make less risky, profitable business decisions. This book shows you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, and technology risk. Num Pages: 432 pages. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 34. Weight in Grams: 710.
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
  • Simplifies overall content while still making the more technical ... Read more
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
448
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
432
Place of Publication
New York, United States
ISBN
9781118539279
SKU
V9781118539279
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7

About Douglas W. Hubbard
DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He has written articles for Information Week, ... Read more

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